If you haven’t found a way to make social media work for your business, the prospect can be overwhelming, and many small business owners simply don’t know where or how to start.  To help my clients I’ve been trying them all to see what works and you know what?  It’s time consuming but worth it.  What works is knowing where your customers are, manage your posts and be prepared to dedicate your time to communicating with your customers once you choose your social media network.

Know where your customers are ~ do they use Facebook, LinkedIn, Twitter? etc. then go there, and read what they have to say. What do they struggle with? What products do they love? What problems might you help them solve?

Social media outlets offer small business owners unprecedented opportunities to connect with and listen in on customers.

More than anything, your social media activities should be viewed as a two-way conversation with your customers and prospects.

They needn’t replace your traditional marketing efforts, but the potential to build brand awareness and form new client relationships is huge, and the cost is extremely low as compared with traditional marketing campaigns.